LEADERSHIP TEAM
Jeff L. Gorski
Founder and Chief Executive Officer
Jeff has been involved in healthcare receivables management for more than 25 years, providing revenue cycle solutions for healthcare providers, including large not-for-profit hospital networks and systems, individual hospitals and large physician groups across the country. As owner and chief executive officer, Jeff ensures that the services PFS Group offers are provided with the highest level of professionalism and attention to client and patient customer service. He makes sure that tasks are executed in the most cost-effective manner possible to exceed client expectations.
Tom Woods
Tom has been engaged in healthcare accounts receivable management for more than 25 years, providing revenue cycle solutions for health systems nationwide. He is responsible for all business development and marketing activities. He is active in all leading RCM trade organizations.
Prior to joining PFS Group, Tom has maintained ownership and been engaged in both smaller and large national firms to bring expertise in the design and build of effective outsourcing opportunities for its current clients, as well as the creation of new hospital client relationships. Tom has worked with some of the leading health systems in the country in creating cost-efficient solutions to revenue cycle management.
Tom is a graduate of Western State College of Colorado with a Bachelor of Science in Business Administration.
Steve Turnbow
Steve brings more than 30 years of healthcare receivable management experience to PFS Group, including 15 years working directly for large healthcare systems. His responsibilities include the overall leadership of PFS Group focusing primarily on strategies for PFS Group and our clients. Steve's experience has enabled him to successfully implement best practices that allow for PFS Group's seamless integration with our clients' patient financial services departments.
Prior to assuming a lead role at PFS Group, Steve spent six years with Patient Accounts Service Center (PASC), a large, national for-profit accounts receivable management company. His responsibilities included operational management, project management and sales. Steve also spent seven years with HCA, the nation's leading provider of healthcare services, as a Director of Patient Financial Services for several facilities within HCA. His responsibilities included process flow design and management of all facets of operations within patient financial services, including patient access, billing, collections and customer service.
Steve is a graduate of Sam Houston State University with a Bachelor of Business Administration in Finance and has maintained memberships in HFMA and AAHAM since 1989.
Marty Snyder
Marty spearheads digital marketing, strategic and technology initiatives, such as machine learning applications to optimize revenue cycle collections as well as PatientRev®, a patient payment web application for major health systems. Marty began his career as a media and entertainment investment banker at Merrill Lynch after graduating from Columbia University and has been involved in the healthcare industry since 2001 when he founded HEALnet (Hospital Entertainment and Leisure Network), a company dedicated to bringing Internet and movies to hospital patients. Marty is an Integrated Master of Science candidate in Design, Business, and Technology at the University of Southern California
Joseph Foerster
Joseph provides leadership for the continued development of an innovative, robust, and secure information technology environment throughout PFS Group. He is responsible for managing software development, client interface deployment, and the overall IT/IS infrastructure. With 15 years’ experience in consulting to healthcare, financial, and energy companies, Joseph has helped countless companies grow their technological capabilities while ensuring the highest levels of security and stability.
Prior to joining PFS Group, Joseph spent 9 years at ERGOS Technology Partners working as a senior consultant with an emphasis on virtual CIO engagements. Some of these consultations included leading integrations of multiple mergers and acquisitions resulting in a multi-billion dollar energy company, managing a global infrastructure and deploying multiple global projects for a large publicly traded upstream oil and gas company, and engineering a complete re-design of Information Technology for a non-profit healthcare organization to allow for mobile mammography coaches amongst other things. It was in this role at ERGOS that Joseph began working with PFS Group 9 years ago as a consultant and helped to redesign and scale the IT infrastructure to serve the demanding growth needs of PFS Group.
Michelle Smith
Human Resources Manager
Michelle brings almost twenty years healthcare human resource management to PFS Group. After graduating with a Bachelor’s degree from the School of Business Technology at the University of Houston, she managed a construction company office briefly before entering the field of Human Resources. As head of the Human Resources function, her responsibilities include planning and directing HR activities involving benefits, compensation, recruitment, employee relations, performance management and payroll. She provides daily education and guidance to management and employees alike to help improve and promote employee morale. She also is responsible for ensuring proper legal compliance and consistency of company policies and programs company-wide at the various locations. Michelle is very detail-oriented and fast-paced, focused on quality and accuracy, and is passionate about teaching those who want to learn.
Samantha Smith
Account Executive
Samantha is a Client Manager and oversees client implementations. As a certified Epic trainer, Samantha ensures that Epic and PFS are aligned. With more than eight years of Revenue Cycle experience, Samantha ensures that client needs are met and maintained and bridges the lines of communication between operations and the client. She is responsible for a successful implementation and the on-going success of the project.
Stephen Rogers
Regional Director, Business Development
Stephen started with PFS Group in late 2009 as an Outbound Customer Service Representative. Prior to PFS Group, he did outside sales for UPS. Stephen worked in Customer Service and in clerical support roles before spending seven years in Client Services as a Project Manager and Account Executive, where he developed both client relations and technical skillsets relative to ensuring the success of PFS Group’s clients. In 2018, Stephen crossed over into Operations as the Director of Customer Service and, later, of the Insurance department for over two years, during which time, he focused on strategy and leadership, co-creating PFS Group’s in-house leadership development program, IDEAL Training, as well as helping Operations navigate the challenges of the pandemic. Most recently, Stephen transitioned into Business Development and covers Southern areas of the United States.
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