LEADERSHIP TEAM
Jeff Gorski
Founder & CEO
Jeff has been involved in healthcare receivables management for more than 25 years, providing revenue cycle solutions for healthcare providers, including large not-for-profit hospital networks and systems, individual hospitals and large physician groups across the country. As owner and chief executive officer, Jeff ensures that the services PFS Group offers are provided with the highest level of professionalism and attention to client and patient customer service. He makes sure that tasks are executed in the most cost-effective manner possible to exceed client expectations.
Tom Woods
Executive Vice President & Head of Business Development
Tom has been engaged in healthcare accounts receivable management for more than 25 years, providing revenue cycle solutions for health systems nationwide. He is responsible for all business development and marketing activities. He is active in all leading RCM trade organizations.
Prior to joining PFS Group, Tom has maintained ownership and been engaged in both smaller and large national firms to bring expertise in the design and build of effective outsourcing opportunities for its current clients, as well as the creation of new hospital client relationships. Tom has worked with some of the leading health systems in the country in creating cost-efficient solutions to revenue cycle management.
Tom is a graduate of Western State College of Colorado with a Bachelor of Science in Business Administration.
Joseph Foerster
EVP Operations & Technology
Joseph provides leadership for the continued development of an innovative, robust, and secure information technology environment throughout PFS Group. He is responsible for managing software development, client interface deployment, and the overall IT/IS infrastructure. With 15 years’ experience in consulting to healthcare, financial, and energy companies, Joseph has helped countless companies grow their technological capabilities while ensuring the highest levels of security and stability.
Prior to joining PFS Group, Joseph spent 9 years at ERGOS Technology Partners working as a senior consultant with an emphasis on virtual CIO engagements. Some of these consultations included leading integrations of multiple mergers and acquisitions resulting in a multi-billion dollar energy company, managing a global infrastructure and deploying multiple global projects for a large publicly traded upstream oil and gas company, and engineering a complete re-design of Information Technology for a non-profit healthcare organization to allow for mobile mammography coaches amongst other things. It was in this role at ERGOS that Joseph began working with PFS Group 9 years ago as a consultant and helped to redesign and scale the IT infrastructure to serve the demanding growth needs of PFS Group.
Marty Snyder
Marty leads strategic and technology initiatives, including developing machine learning applications to optimize revenue cycle collections and spearheading PatientRev®, a patient payment web application used by major health systems. After earning his degree from Columbia University, Marty began his career as a media and entertainment investment banker at Merrill Lynch. He has been active in the healthcare industry since 2001, when he founded HEALnet (Hospital Entertainment and Leisure Network), a company focused on providing internet access and movies to hospital patients. Marty holds a Master of Science in Integrated Design, Business, and Technology from the University of Southern California.
Samantha Smith
Director of Operations & Client Success
Samantha started at PFS in 2013 and has held multiple positions within the Client Management department. After successfully managing multiple clients, Samantha transitioned into her current roll overseeing all implementations, operational and client success. Samantha ensures that client needs are met and that PFS is exceeding expectations. Samantha works closely with Operations and the Account Executive Team to onboard new projects and continue our dedication to our long-standing client relationships.
Rick Ling
Account Executive
Rick has been a valuable member of PFS Group for 10 years. He began his career with us as an Operations Manager and has spent the past 9 years contributing to our Client Relations team. With 25+ years of experience in healthcare receivable management, including 12 years at HCA Healthcare, Rick has held various positions within hospitals, such as Assistant Business Office Director, Collection Manager, and Senior Managed Care Analyst. In his role as an Account Executive at PFS Group, Rick oversees multiple projects, ensuring they operate efficiently and effectively, all with the goal of surpassing our clients' expectations.
Kim Baker
Human Resources
Kyle Shupe
AVP Business Development
Kyle Shupe is a results-driven sales and business growth leader with over 20 years of experience helping healthcare organizations and medical practices maximize revenue, streamline operations, and enhance profitability. Having owned and operated revenue cycle companies, he has held roles across operations, sales, and executive leadership, giving him a deep understanding of how to drive success at every level of an organization. With a strong focus on delivering value to clients, he specializes in identifying opportunities that drive sustainable growth and improve overall business performance. His expertise lies in building high-performing sales teams, developing strategic partnerships, and implementing customized solutions that address the unique needs of each client.
As a leader in the healthcare space, Kyle has successfully scaled businesses, increased revenue year over year, and optimized revenue cycle processes to help organizations operate more efficiently. His hands-on approach to sales and business development ensures that clients receive tailored strategies designed to boost profitability and long-term success. Kyle is passionate about driving measurable results, fostering client relationships built on trust, and continuously finding new ways to create value. His commitment to growth, innovation, and customer success makes him a key partner for businesses looking to optimize performance and achieve their financial goals.
Nick Donnelly
Business Development
Nick is an accomplished healthcare professional with over a decade of experience in Revenue Cycle Management. As Assistant Vice President of Business Development, he leads strategic growth initiatives and cultivates lasting client partnerships that drive operational and financial performance.
He began his career as an IT recruiter and went on to help launch the healthcare division of an IT staffing firm, gaining valuable insight into Healthcare IT. This experience laid a strong foundation for his transition into revenue cycle management, where he applies a comprehensive, solutions-focused approach. Nick holds a bachelor’s degree from the University of Iowa and remains committed to continuous professional development within the industry.
Brandi Dzanski
Account Executive
Brandi has been a dedicated member of the PFS Group for 15 years, which has provided her with a deep and comprehensive understanding of various areas within our organization. With 22 years in the healthcare industry, including a nursing background, she brings unparalleled expertise to her role. Brandi leads a dedicated team that includes a project coordinator and support staff, working closely with our clients every day to deliver key insights and achieve project objectives. Her commitment to exceeding client expectations and fostering strong, long-term relationships is unmatched. Furthermore, she manages some of our largest client accounts within the organization, demonstrating her leadership and strategic capabilities.
Melanie Cogburn
Accounting Manager
Melanie brings over 25 years of accounting experience, with two decades focused specifically in revenue cycle management. She oversees all aspects of accounts receivable and accounts payable, as well as tax compliance, and state and federal registrations. Known for her attention to detail and deep industry knowledge, Melanie plays a key role in ensuring financial operations run smoothly and remain in full compliance with evolving regulations.
Nick Donnelly
Business Development
Contact Us
Reach out and see how we can make your
operations more efficient